Review
After consultation and agreement on basic strategy, the entire site is reviewed:
- Keyword/URL ranking
- Design efficiency (regarding search engines)
- Design and interactive modifications.
- Meta tag placement
- Present search engine and directory positioning
- Competitor site analysis
- Link analysis
Preparation
Site pages are prepared for submission:
- Design modifications
- Keyword research
- Meta tag revision (keywords and copy) and installation instructions
- "Supplemental" page design & construction
They will be optimized for a "general" search engine or directory listing.
Submission
Site and page submission takes place in two phases:
- To expedite the process, after the keyword research has been completed, we can submit to Yahoo and Looksmart as well as all the bid per placement and pay per click engines.
- After the existing pages have been modified and supplemental pages have been created and posted, we submit to the remaining search engines and directories:
- To all the remaining major search engines and directories
- To a second level of search engines and directories
- To a specialized list of niche directories, award sites, etc.
Additional listing considerations:
- Research into individual search engine options such as proprietary channels, directories, etc.
- Suggestions or solicitations for editorials, etc.
- Research options for leveraging banner placements and purchase.
Link popularity
Link popularity has become increasingly important in determining search engine rankings especially on search engines like Google. We will recommend a customized strategy once the main research has been completed.
Statistic analysis, monitoring and maintenance.
- Initial (4 week) review, and assessment for positioning results, trend analysis
- Adjustments and changes recommendations and implementation
Follow-up and maintenance
After eight weeks, we will evaluate your positioning and results and recommend adjustments to the site and resubmit pages as necessary.
Also included in Basic Internet Marketing Plan:
- Periodic statistic reports and reviews with recommendations for updates, changes and interactive modifications.
- Notification of significant search engine policy changes, modifications
- Updates of existing pages and addition and submission of new site pages
- Re-submission of pages as necessary.
- Periodic strategy
- Custom targeted banners review, modification.
- $? Set up and optimization. $? month Internet Marketing and website maintenance fee.
Serbian Host's Other Internet Marketing Plans:
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